How Naphor Began
Naphor was founded by three Turkish entrepreneurs with a shared vision: to bring design, manufacturing expertise and a modern brand experience together in women's underwear.
Two members of the founding team brought their experience in software, digital commerce and advertising, while the third contributed more than 30 years of experience in underwear and hosiery manufacturing. This combination brought established textile expertise together with a new-generation approach to branding, technology and e-commerce.
When creating Naphor, our aim was not simply to launch another underwear brand. We wanted to reinterpret Türkiye's strong textile manufacturing heritage through contemporary design, thoughtful product development and a modern brand built to connect directly with its customers.
100% Made in Türkiye
Naphor is a Turkish brand with 100% local production in Türkiye. Our products are manufactured in Türkiye, with the key stages of production — from fabric preparation and cutting to sewing and the finished piece — carried out through local manufacturing expertise.
Our fabrics are prepared, patterns are transformed into finished garments, and cutting and sewing take place within Türkiye's textile manufacturing infrastructure. Behind Naphor is not simply a brand, but decades of local textile knowledge, craftsmanship and manufacturing experience.
For us, local production is more than a statement on a label. We see preserving manufacturing knowledge, growing alongside local producers and building a strong underwear brand from Türkiye as part of Naphor's long-term vision.
From Manufacturing Expertise to a New-Generation Brand
More than 30 years of manufacturing experience gives us an understanding of underwear that goes beyond how a product looks from the outside. It brings real knowledge of how a garment is constructed and how the details behind it work. On the new-generation side, our experience in technology, e-commerce and advertising allows Naphor to connect directly with the women who wear our products.
The combination of these two worlds forms the foundation of Naphor: a brand that understands manufacturing, knows its product and continues to follow the changing expectations of modern women's underwear.
Rather than simply repeating what has been done for decades, we reinterpret that experience through today's fabrics, silhouettes, colours and expectations of comfort. Naphor's collections continue to evolve with the same approach.
An Underwear Brand Born in Türkiye
Naphor began in Türkiye with the ambition to bring the strength of local manufacturing together with a distinctive brand identity. From design and production to the digital experience and the way we communicate with our customers, we continue to develop every part of Naphor with our own point of view.
Today, Naphor is a young and growing brand with a developing product family, multiple panty and bra silhouettes and collections with their own distinct character. But the manufacturing experience behind the brand is anything but new.
Naphor was born in Türkiye, is made in Türkiye, and continues to grow from here.